(of a person, speech, or style of writing) using very few words

The word laconic is derived from a region in ancient Greece called Laconia, where the Spartans used to reside. Spartans were known for being great warriors and extremely wise. However, very few people knew of the latter. Whenever someone would try to ridicule a Spartan, they would always reply with a witty comment, with as few words as possible.


laconic logo


One of the core philosophies of our brand is to ensure that our products have minimal, understated branding - less is more. Our aim is to create products and services that add value to our customers and that can be used on a day to day basis.

One of our first products is the 'X', a rechargeable electric lighter. Unlike conventional lighters that run on gas, our lighters run on electricity - it uses a lithium ion battery, just like your smartphone. And just like your smartphone, it recharges via a micro-USB cable that is provided to you when you purchase it on our website


Our range of products: 

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